![]() ![]() ![]() ![]() By doing so, the switching costs increase - that is, users will find it harder to jump to rival services due to how many custom playlists they may have on hand. But where Spotify succeeds is its continual release of new personalization features, as it works to make its app customized to the end user. The newer Spotify Mixes, for instance, were a lot like a feature Pandora had launched years prior, which created custom playlists across a number of attributes, including genre and mood. Even if rivals are duping its playlists, it wants to be the forerunner when it comes to personalized music. But the bigger message Spotify wants to convey here is that it’s far ahead of competitors when it comes to personalization features. In Made for You, you’ll find your other personalized playlists like Discover Weekly, Release Radar, Daily Mixes and others, like Your Time Capsule or Summer Rewind, for example, as well as the more recently added trio of playlist sets, Spotify Mixes.įrom now through the end of the month, Only You will be a separate hub in the Spotify app, but it will ultimately be relocated to live inside the Made for You hub.īoth the Only You experience and Blend build on technology Spotify had already developed to power other features, like Wrapped and various multi-user blended mixes, rather than creating something entirely new. The Only You hub will live alongside the existing Made for You hub on the Search page inside the Spotify app. The company is also today debuting Blend, a new way to create a personalized playlist with a friend. The experience is similar to Spotify’s popular annual review, Spotify Wrapped, as it highlights the artists, songs, genres and other aspects of your music listening experience that are important to you, which can then be shared across social media, just as Wrapped is. This story was published via ETX Daily Plus.Spotify today is expanding its investment in personalization features with the launch of a dedicated in-app experience called Only You, which focuses on your favorite music and how you listen. ![]() For example, Justin Bieber’s “Peaches” hit was added to over six million playlists, and 43% of Harry Styles fans listened to his “Watermelon Sugar” track in the evening. Spotify also shared some interesting data about certain artists. Users can find these new personalised playlists on the ‘ Only You’ page by signing into their account. According to The Verge, both the “Audio Birth Chart” and the “Dream Dinner Party” functions will update daily. The service will also draw up users’ “Audio Birth Chart,” including their “Sun” artist - the artist they listened to the most over the past six months their “Moon” artist - revealing the user’s emotional side as well as the “Rising” artist that the user has recently discovered. Meanwhile, “Your Dream Dinner Party” lets users choose the three artists they would invite to a dream dinner party, with Spotify creating a personalised Mix for each artist. Similarly, “Your Song Year” explores when the music a user listens to is from, charting their musical journey through different time periods. More precisely, the tool focuses on several unique aspects of each user’s listening habits.įor example, “Your Artist Pairs” brings together unique audio pairings that users have listened to recently - often with highly contrasting artists - showing the range of users’ listening interests. Like the platform’s end-of-year overview Wrapped, “Only You” reveals data insights based on users’ listening habits. This global campaign is billed as an in-app experience on Spotify, destined to be shared on social networks like Facebook. Wrapped’s success clearly gave the streaming site ideas, since it has now launched the “ Only You” feature, offering users a new personal “Wrapped-esque shareable experience,” without having to wait for the year’s end. Spotify‘s end-of year recap is always much shared on social media by users of the platform, who have a particular appetite for this kind of feature. Designed to be shared on Snapchat, Instagram and the likes, the service will be a year-long affair, unlike the annual Spotify Wrapped recap at the year’s end. A hot topic on social media right now is Spotify’s freshly launched ‘Only You’ function, a new Wrapped-esque recap that celebrates each user’s unique tastes. ![]()
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